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Whom meets lowbrow

October 4, 2011

“Chris whom served you is a qualified stylist whom has a sixth sense for fashion, and Chris’s only problem is that he is too good at what he does, and as I am sure you are aware, people whom are talented …”

Yes, it is a quote from the GASP exchange that sent snickers and guffaws around the internet last week. In an attempt to win #1 snob of the year, the haughty manager used ‘whom’ when a simple ‘who’ would have been, well, correct.

Clearly, he wasn’t up on the latest grammar memo: it’s become quite acceptable to use ‘who’ in place of ‘whom’ these days—Twitter’s ‘Who To Follow’ is an example, but to use ‘whom’ in place of ‘who’ is, frankly, laughable.

I’d never heard of GASP before now, but based on the language used by its staff members, I certainly don’t imagine a high-class fashion house. Anything attached to Kim Kardashian suggests lowbrow to me, and to call someone a “fat bitch” is, frankly, the cheapest and most unimaginative school yard taunt there is.

Ben Pobjie* takes a page out of the GASP book on PR.

*Warning: bloody funny.

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